Have a section that offers cool tips that relate to your business, your products
or services, or your target market, as in Figure 3.4. These tips can be from one
sentence to one paragraph long. In the example shown in Figure 3.4, Cosy
Homes provides a “Quick Tip of the Week.” This tip is about watering your
garden, but they change to a different subject every week. You can be guaranteed
that home owners will return to this site on a regular basis to read the
quick tip of the week.
If visitors find your advice helpful, they will return repeatedly to see what
interesting piece of information you have displayed that day. Ask your visitors
if they would be interested in receiving the tip via e-mail or if they would like to
be notified when the tip has been updated so they can then visit your Web site.
Encourage people to send the tip to a friend. You can also encourage others to
use your tip on their Web site as long as they provide a link back to your site as
the source. You can go a step further and syndicate your content, putting it up
on appropriate sites to be accessed and available by anyone looking for content
for their newsletter, e-zines, or Web sites. You can also make it available to
other sites by way of an RSS feed.